BIO: Ken Robbins
Ken Robbins is the founder and president of Response Mine Interactive (RMI), an award-winning digital agency that helps clients acquire more customers using direct response digital marketing. The company was founded with the goal of taking direct response methodology and media optimization to Internet marketing.
For the past decade, Ken and his team have generated billions of dollars in revenue for leading brands in the seniors, healthcare, travel, retail and home services channels. Some of his agency’s clients include The Home Depot, Rooms To Go, Carter’s, Liberty Medical, The Scooter Store, Maid Brigade, Terminix, Staples and Hallmark.
With more than 30 years of combined sales and marketing experience, Ken is a well-respected marketing guru and business strategist who has spoken at a numerous tradeshows, conferences, and events.
Ken has a distinctive perspective of how entrepreneurs are really problem solvers. He shows how identifying mistakes and taking responsibility can make or break your company. He relates the outbreak of malaria in Borneo, South China in the 1950s to how entrepreneurs often try to make quick fixes in their businesses.
His introduces a term that all entrepreneurs can relate to: Silly Repeating Patterns (SRP). He explains how these patterns can cause a system of inefficiency within your company. Ken sets an example by using his own mistakes to show you what not to do.
Even though he is not a Human Resources manager, Ken puts emphasis on hiring the right employees and properly training them.
Ken helps entrepreneurs through a process of self-diagnosis by asking questions to find out what is right and wrong within your business.
Ken is also a sought-after marketing resource for a variety of leading industry publications. He is a contributor to the book, The Digital Media Innovation Playbook, and was featured on the cover of USA Today’s Money Section in the first-ever article written using only Twitter. He was also quoted in the 2009 book, Socialnomics: How Social Media Transforms the Way We Live and Do Business. He is a guest marketing and business lecturer at Emory University and The Wharton School of the University of Pennsylvania.
When not spending time with his wife and three children, Ken can be found sitting at a mean-spirited poker table; waiting in a cold, lonely stream fly fishing for trout or driving fast around Road Atlanta.
He writes a blog at Kenrobbinsblog.com